Standee is a large self standing display boards used for promoting a movie, product and an event. It is now primarily is made up of a flex material. Standees are now extensively used as a promotional material before retail shops, malls, and other places of public exposure and presence. Along with the promotional exposure, a standee too has many other promotional advantages as well. A well designed standee gathers ample attention and attraction from customers as attractive colors and well presented information even tempt them to make a call about product information and query. A standee can be made of variety of materials and substances according to a client’s print requirement. Standees even are much cost effective in fabrication in comparison to other marketing collaterals as their construction cost is too low.