With the changing trend some of the gifts timing has also changed.Previously diary are gifted only on new year but now you can present it on any occasion like Birthday, anniversary, Diwali etc. By making the diary personalized you can use it as an effective tool of marketing and create a good impact on your clients and business associates. Apart from clients these personalized diaries can also be presented to your employees so that they could use it as tracking their work by writing on it. If you are planning to gift the diary to your friend or loved one then that is the good option because through it you are creating his habit of writing his thoughts or daily updates. You can also present the combo item that include diary with pen. They are many online site where you get many attractive diaries of different shapes and color that attract and put an awesome impression too. To promote your company you can also impose company name or logo on the cover of the diary and make an effective tool of marketing.